The movie was insipid, I agree! However, marketers have important lessons to learn – no, not from the film, but its title. Think about it, all our marketing activities are centered around the “Break”. The “breaks” are our lifelines. On TV, it’s the commercial break where all the action happens for marketers!
But does TV still work? Does it hold as much promise today as it did earlier?
IS TV DEAD?
TV has almost become a dirty word in today’s marketing world. Most people, especially the younger generations, seem to be spending all their time online. So who is watching TV?
According to the Association of National Advertisers, a survey done on US marketers showed that 62% of them believed that TV advertising had become less effective in the last couple of years.