Friday, February 11, 2011


It’s once again that time of the year when love is in the air and all around you, or as Jay Leno once described it, “Today is Valentine’s Day – or as men like to call it, Extortion Day!”


A great marketer loves people. He observes them well, and is quick to find out what they want, many times even before the consumer himself! They call him the “accidental billionaire.” But one thing the man knew as well as software programming was what people his age liked and wanted. Mark Zuckerberg knew that kids on campus want to always be in touch with each other, apart from of course knowing who was dating whom. He probably was right; no wonder Facebook has over 500 million users, and the “status” tab is the most talked about feature! For a great marketer, the consumer is king.

The rule is simple, give them what they love and you will have them eating out of your hand.
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