What makes this song so entertaining? Is it Salman or is it the lyrics or both? Probably both. The words were as important as Bhai’s unique style in making it such a big hit. Mind it, the language you speak can change the fortunes of your brand, your company and your movie!
MUNNI AND SHEILA, TO MCDONALD’S & SONY
Language has the power to attract and this new language has taken everyone in its grip & its here to stay. From Bollywood to the business world, from babes to brands, everybody is using it. Hinglish is the language of today. It’s trendy, young and happening and it’s keeping the cash registers ringing for all who use it. Today’s most popular songs – from “Munni darling” to “Pappu can’t dance saala” to “My name is Shiela” and the current craze “...Character dheela hai” – have Hinglish lyrics. It makes the songs catchy and very entertaining and the audiences love them.
Not just Bollywood, smart businessmen the world over have realized that it’s this “street English” that works like magic to attract the consumers, so much so that even foreign brands are speaking it. Pepsi now says “Youngistaan ka wow!” Cadbury says it is not just a chocolate but “meetha” to be had after meals (a typical Indian custom). Domino’s for years has been asking “Hungry kya.” Lehar says “Control nahi hota,” and they all have successfully managed to connect to their customers! The verdict: The one who speaks the language the customer loves, rules.
