What’s common between Narendra Modi, Sholay, Microsoft and The Beatles?

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Narendra Modi is the new star of the political world, whose charisma refuses to fade. He has given hope to not just his nation but the world too. His success run just doesn’t seem to end. However, if you look closely you realize he is not a one-man army. There is another person always next to him, his close confidante who is equally responsible for the thundering success of BJP and Modi. The man is Amit Shah. Together, the duo is creating magic. They are the best partners and their partnership is the secret of their success.

POWERFUL PARTNERSHIPS.

Modi and Shah are the new age Jai and Veeru of Sholay! The iconic film and its unforgettable story of two friends is the best example of what a great partnership can do.  

PARTNERS

History is full of examples of great partners. Be it Narendra Modi and Amit Shah or Sherlock Holmes and Watson. It’s the pairs that together have done wonders and achieved great results. Man is a social animal and the smallest possible social unit is a group of two. However, the dynamics of this group has rarely been studied in depth. Numerous success stories have had a pair at the center. Look at the rock band The Beatles. At the heart of this were two extremely talented people John Lennon and Paul McCartney. They were both extremely talented individuals and when they paired up, they helped ignite the hidden fire within each other. As a result, together they produced music, which was a class apart. 

TALK VISUAL

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Michael Jackson returned to the stage last month in May to dance to the beats of the song “Slave to the rhythm” from the recently released ‘XSCAPE’ album. A ‘virtual’ Michael Jackson took on the stage and set it on fire. He made it to the headlines across the globe. The general public, the fans, the music lovers, the media itself could just not stop talking about it.

Back in India, in May, another superstar used the same technology to address dozens of rallies in the remote towns all over the country. From Andhra Pradesh to Bihar, from Allahabad to Nainital, he addressed more than 800 such gatherings leaving the voters awe struck and mesmerized. Yes, that was Modi, who too like Michael Jackson used the ‘hologram’ technology to reach out to the maximum number of people and convince them to vote for BJP. Going by the results, it seems to have worked out fantastically well for both Michael and Modi.

A BRANDING LESSON FROM MAHABHARATA

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The world is moving at a very fast pace and everybody is working hard to get ahead in as short a time as possible. As a result, people are cramming up their calendars with more and more. Their ‘to-do’ list just never seems to end. The ability to multitask seems to be the most essential requirement in the work environment. However, the fact is that no one has ever been able to achieve much this way.

To be successful in life – Focus on one thing!
Research has shown time and again that the human mind is not meant to multitask. Not just that, research now even proves how long-term multitasking is actually harmful for the brain. A study done in 2009 by Stanford proved that frequent multitaskers were not able to use their brain as efficiently as non-multitaskers. The scary part is that frequent multitaskers were less effective even when asked to focus on one activity. Trying to get too much done in one go is not a good idea. It will not get you quick success; rather, focusing on one thing at a time, nurturing it and developing it slowly is the key to success.

The bottom line is – multitasking is out. It’s a myth that people who can do multiple tasks simultaneously are more effective and efficient. Rather, the ones who keep their focus on one thing and give it their undivided attention are the ones who over time develop focused expertise and eventually take the lead. If one were to have a heart problem, one would prefer to go to a heart specialist rather than a general physician. Well, the same rule applies to business. Everyone likes to work with a specialist. So if you really want to achieve a lot, go one step at a time. Plan well and focus on one thing at a time. You will become a specialist in that one area. And very soon, your productivity too will skyrocket.

BEST THINGS IN LIFE ARE FREE!

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As the new year begins, let’s resolve to truly create happiness even when none exists. Meditate upon what actually makes us happy. Surprisingly, these very factors [of joy] that we discover are closely connected to our businesses too. These are the very things that make our customers happy.

We don’t need much soul-searching to conclude that things that truly make us happy, actually come for…free! A smile from a loved one, a hug from your child, an unexpected call from an old friend…and the list goes on. In business too, ‘FREE’ is the word that can trigger a cascade of smiles and happy reactions amongst the customer community – or “maximum” sales as you call it – and is arguably the best deal that you can give to the consumer.

‘Free’ is Actually a Good Marketing Strategy

The one man who has shown the power of a tempting freebie is none other than the new CM of Delhi – Arvind Kejriwal. Free water and free electricity have made him the darling of the masses, giving him a definitive lead over strong political rivals – BJP and Congress.
Last year, Apple too used freebies to beat its competitor Microsoft. It announced a free upgrade of its software OS X. Users of OS X (versions Snow Leopard and higher) were allowed to upgrade to their latest OS X (Mavericks) at absolutely zero price. It was also announced that in future too, all OS upgrades would be free. The Cupertino giant also announced the free inclusion of an alternative to Microsoft’s Office suite in all Apple laptops in future! Anybody’s guess this – Tim Cook has found a way inside Microsoft’s head. It’s got the software giant guessing beyond just who would replace Steve Ballmer in time – what should it price Windows 9 at?