BUSINESS IS ALL ABOUT SHARING

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In June 2014, Google launched a new version of Android named AndroidOne that would help smartphone makers to make very cheap smartphones. This latest software platform will be launched in India first in collaboration with three smartphone manufacturers: Micromax, Spice and Karbonn. Google has partnered with these three manufacturers so that they can pool in resources and make high quality, low priced smartphones.

   

The mission?

Google and the head of its Android division Sundar Pichai want the next one billion smartphone users to be their customers.

How?

Google will do all the hard work. It is figuring out all the material costs and giving support to all the low-end smartphone manufacturers. And not just the software support, but also the hardware support. This is being done to decrease the total cost of the phone to try and keep it under $100. Add to this the fact that Google will also invest Rs.100 crores with its partners on advertising and marketing of the $100 smartphone!

Why is it doing this?

It’s putting in this hard work on the hardware and software fronts so that eventually, these smartphone users start accessing Google’s services like Google Play, Google Store etcetera, and this would in the long run increase Google’s profits. More importantly, it would help it fight competitors like Nokia (Windows platform from Microsoft). Not just this, but having more users means more data and more advertisements... and consequently more money for Google.

TALK VISUAL

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Michael Jackson returned to the stage last month in May to dance to the beats of the song “Slave to the rhythm” from the recently released ‘XSCAPE’ album. A ‘virtual’ Michael Jackson took on the stage and set it on fire. He made it to the headlines across the globe. The general public, the fans, the music lovers, the media itself could just not stop talking about it.

Back in India, in May, another superstar used the same technology to address dozens of rallies in the remote towns all over the country. From Andhra Pradesh to Bihar, from Allahabad to Nainital, he addressed more than 800 such gatherings leaving the voters awe struck and mesmerized. Yes, that was Modi, who too like Michael Jackson used the ‘hologram’ technology to reach out to the maximum number of people and convince them to vote for BJP. Going by the results, it seems to have worked out fantastically well for both Michael and Modi.